Why use an e-newsletter?

People love to golf.  So why don't they practice more often?  
Because it is difficult to cut through all the marketing clutter to remind them.

Well, we have the answer!  Our e-newsletter service will remind your customers every month about your facility! 

  • The Poppy Hills and Poppy Ridge golf courses in California have reported an increase of 20-50 rounds per day from using e-mail as a marketing tool.
  • More people have internet access than have cable TV.  Shouldn't your marketing $$ follow your customers?

According to JupiterResearch (press release 3/18/04), spending on e-mail marketing will nearly triple over the next five years, from $2.1 billion to $6.1 billion.  The greatest share of this spending is for customer retention e-mail campaigns, due to the dramatic cost effectiveness of e-mail versus postal direct mail.


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